摘要
竞争性情报是企业进行战略决策所需要的信息,每个企业都会为其独有的魅力所吸引,他们都会自然地把决策建立在竞争性情报的基础之上。本文就企业竞争情报系统的发展趋势与结构层次;竞争情报在企业信息化的作用;企业如何获取你所需要的竞争情报;企业竞争情报系统应用实例进行了叙述。
Competitive intelligence is the information of demand which the enterprise makes the strategy decision, each enterprise abstracted by the unique speciality, they will build the decision on the basis of competitive information by nature. This paper discussed the developing trend and constract layer of competitive information system, competitive information has the effect in the enterprise informationalized and how to attain the competitive information which you need, it describes to apply the case by enterprise competitive information.
出处
《现代情报》
北大核心
2006年第1期194-198,共5页
Journal of Modern Information
关键词
竞争情报
企业信息化
信息化作用
competitive intelligence
enterprise informationalized
the informationalized effect