CI与市场营销组合策略——二谈CI策划与现代市场营销

CI and Marketing Mix Strategies—Discussing CI Planning and Modern Marketing Again

论述了 CI 与产品策略、价格策略、渠道策略和促销策略的关系,揭示了 CI 对市场营销组合策略的影响.

The relations between CI planning and product strategies,price strate- gies,place strategies and promotion strategies are discussed and the influence of CI planning on marketing mix strategies is revealed in this paper.