区域体育用品产业集群实证研究

Empirical Research on Regional Sports Industry Aggregation

以福建省晋江运动鞋产业集群为实证,对当前我国体育用品产业发展现状进行调查与分析。发现:我国体育用品企业多属中小型,规模小、产品科技含量少。管理水平低、营销网络不完善等原因造成体育用品产业缺乏国际竞争力。认为:体育产业集群具备降低交易成本、创新技术、形成区域品牌、降低企业风险、共享区域政策与环境等优势。据此提出我国体育用品产业集群发展对策。

Taking the sneaker industry aggregation in Jinjiang, Fujian province as demonstration, it made investigation into and an analysis of the present situation of the current development of sports goods industry in our country. It finds out that most of the sports goods enterprises are middle-sized or small-sized, and the scale is small, the scientific and technical content of the products is little, the level of management is low, marketing network is imperfect etc., which make the sports goods industry lack the international competitive power, So it holds that the sports industry aggregation has the advantages of reducing transaction cost, innovating technique, forming regional famous brand, lowering the risk of enterprise, sharing regional policy and environment, and accordingly puts forward the countermoves for the aggregative development of sports goods industry in our country.