媒介全球化语境中民族文化的受众视角

Nation culture's attention to audience in the context of media's globalization

媒介是民族文化传播的重要载体,无论是从媒介全球化的发展态势来看,还是从我国传媒的竞争格局来看,民族文化都面临重大的挑战,与异域文化之间的受众争夺已是不可回避的事实。我们的民族文化除了关注本土受众之外,还要争取海外的华人受众、在中国的外国受众和跨越国界的受众。

It is an inevitable fact that our nation culture strives for audience together with overseas culture in the context of media＇s globalization. The paper thinks that it is necessary for our nation culture to pay attention to overseas Chinese audience, foreign audience in China and multinational audience besides domestic audience.