摘要
简述了供应链企业合作创新的动机,合作营销的内涵及供应链企业合作关系与合作方式的发展;描述了企业合作的需求与满足状况及企业合作创新理论与模式的不同分类;最后进行了实证研究。
The paper introduces the motive of cooperation innovation among SC enterprises, the connotation of cooperation marketing, cooperative relationship and ways of the enterprises, deseribes the demand and satisfaction of enterprise cooperation as well as the different classification of cooperation innovation theory and the mode.
出处
《物流技术》
2006年第2期58-61,共4页
Logistics Technology
关键词
供应链
合作创新
合作营销
supply chain
cooperation innovation
cooperation marketing
