2Farmer, R.N., Would you want your daughter to marry a marketing man? [J] Journal of Marketing, 1967,31 (1): 1-3.
3Farmer, R.N., Would you want your son to marry a marketing lady? [J] Journal of Marketing, 1977, 41(1): 15-18.
4Sturdivan, FD. and Cocanougher, A.B. What are ethical marketing practices? [J] Harvard Business Review, 1973, 176(November-December): 10-12.
5Swenson, Michael J. and Michael D. Geurts, “Theoretical Perspectives on Marketing Ethics with Implications for Managing the Global Sales Force,”[J] International Review of Retail, Distribution,and Consumer Research, 1992, 2 (July); 329-342.
6Hunt, S.D. and Vitell, S.A general theory of marketing ethics. [J] Journal of Marketing. 1986(6): 5-16.
7Tsalikis, J. and Fritzsche, O.J. Business ethics: a literature review with a focus on marketing ethics. [J] Journal of Business ethics. 1989(8):695-743.
8Chonko, L.B, and Hunt, S,D, Ethics and marketing management: an empirical examination, [J] Journal of Business Research, 1985,13:339-359.
9Chonko, L.B. and Hunt, S.D. Ethics and marketing management:a retrospective and prospective commentary.[J]Journal of Business Research, 2000, 50:235-244.
10Paul Whysall. Marketing Ethics-An Overview.[J] The Marketing Review. 2000(1): 175-195.