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新经济时代企业声誉的测量和评估 被引量:3

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摘要 已有的研究表明良好的声誉可以为企业带来持续的利润。尽管企业声誉无可置疑的是一项重大和关联的企业资产,它在测量评估方面的困难却使得这项主要的无形资产没有展现在财务报表中。本文以新经济时代为背景,研究了企业声誉的定义、特点和测量,并重点介绍了声誉指数的概念和其测量的方法。
出处 《经济管理》 CSSCI 北大核心 2005年第11期12-17,共6页 Business and Management Journal ( BMJ )
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参考文献17

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同被引文献20

  • 1宝贡敏,徐碧祥.国外企业声誉理论研究述评[J].科研管理,2007,28(3):98-107. 被引量:57
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  • 9Peter Pruzan , Corporate Reputation : Image and Identity [J]. In Corporate Reputation Review, v 2001,4 ( 1 ) : 47 - 60.
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