移动运营商核心竞争力评价指标体系研究

移动运营商在3G时代必将面临更加激烈的市场竞争,如何培养和维系核心竞争力是移动运营商能否赢得竞争优势的关键所在,因此如何评价核心竞争力成为企业战略发展中的重要命题,本文尝试给出企业核心竞争力的评价指标体系,并利用二级模糊综合评价的方法,将企业核心竞争力的指标体系量化,使企业能够识别自己的核心竞争力,为企业塑造核心竞争力奠定坚实的基础。

Mobile telecommunication enterprise will encounter fiercer competition in 3G times, it is key problem for them how to foster and maintain core competition, and it has been important element for evaluating core competition of telecommunication. The paper gives a two overall fuzzy evaluation on core of competition and measures the index system, which lay a strong foundation for fostering core competition of telecommunication enterprise.