摘要
运用公共关系基本原理,把企业识别系统C IS策划引入地区形象塑造实务,研究重庆县域城镇形象建设问题。文章结合重庆实际,充分利用重庆区域优势和资源特色,提出了重庆县域城镇形象建设的基本思路:恰当的形象定位、精心的形象塑造、积极的形象传播和持续的形象维护。并从领导高度重视、全民统一认识和夯实客观基础三方面为形象建设提供保障。
Applying the fundamental principles of pubhc relations, this paper introduces the Corporate Identity System ( CIS) into district image projection. Based on the actual conditions of Chongqing, it creates a new way for city image projection in different districts of Chongqing - appropriate image orientation, careful image projection, active image transmission and sustained image maintenance, in accordance with the advantages and unique resources of the districts. City image projection is to be guaranteed by the care from the leadership, the awareness of the whole society and the consolidation of the foundation of the objective world.
出处
《西南农业大学学报(社会科学版)》
2005年第4期72-76,共5页
Journal of Southwest Agricultural University:Social Science Edition
基金
重庆市哲学社会科学"十五"规划项目"重庆县域城镇形象建设研究"成果之一。(编号:2001-SHP-12)
关键词
地区形象
县域城镇形象
地区形象识别
重庆
district image
city image in different districts
district image identity
Chongqing