重庆县域城镇形象建设研究

RESEARCHES OF CITY IMAGE PROJECTION IN DIFFERENT DISTRICTS OF CHONGQING

运用公共关系基本原理,把企业识别系统C IS策划引入地区形象塑造实务,研究重庆县域城镇形象建设问题。文章结合重庆实际,充分利用重庆区域优势和资源特色,提出了重庆县域城镇形象建设的基本思路:恰当的形象定位、精心的形象塑造、积极的形象传播和持续的形象维护。并从领导高度重视、全民统一认识和夯实客观基础三方面为形象建设提供保障。

Applying the fundamental principles of pubhc relations, this paper introduces the Corporate Identity System （ CIS） into district image projection. Based on the actual conditions of Chongqing, it creates a new way for city image projection in different districts of Chongqing - appropriate image orientation, careful image projection, active image transmission and sustained image maintenance, in accordance with the advantages and unique resources of the districts. City image projection is to be guaranteed by the care from the leadership, the awareness of the whole society and the consolidation of the foundation of the objective world.