《孙子兵法》对现代企业管理的诠释与启迪

ANNOTATION AND ENLIGHTENMENT OF "THE ART OF WAR BY SUN ZI" TO MODERN BUSINESS MANAGEMENT

商家历来视商场为战场,因而崇尚《孙子兵法》。孙子关于国家战争能力的建设、选择主将、行军作战、地形利用、士兵管理、使用间谍等诸多方面的论述,为我们的管理企业、指挥市场竞争提供了具体参考,《孙子兵法》的主要观点和思想精髓,对当代企业管理仍有现实意义。

Regarding the market as a battle field, many businessmen hold the classic work ＂The Art of War by Sun Zi＂ in high esteem. Indeed, Sun Zi＇ s doctrines about how to build up the war capacity of the nation, to choose chief commanders, to direct marches and battles, to utilize topography, to manage the soldiers and to use spies have offered specific references for our management of the enterprises and our direction of market competition. The main ideas in ＂The Art of War by Sun Zi＂ are of practical significance even to the management of modern enterprises.