加强无形资产管理提升企业核心竞争力

Strengthening Management of Intangible Assets; Promoting Enterprise's Core Competitiveness

本文对无形资产的概念进行了研究,对无形资产与企业核心竞争力的关系进行了论述,提出了无形资产已成为企业形成核心竞争力的源泉,企业核心竞争力的大小由无形资产来决定,提升企业核心竞争力的关键在于企业创造和拥有更多的无形资产的论点。最后,对加强无形资产管理提出了具体的措施。

This article studies the concept of the intangible assets and describes the relations between the intangible assets and enterprise＇s core competitiveness. The intangible assets have already become the source of enterprises forming the core competitiveness. Enterprise＇s core competitiveness depends on the intangible assets. The key of promoting enterprise＇s core competitiveness lies in enterprise＇ s creation and lots of intangible assets. Finally, the paper puts forward some measures in strengthening management of the intangible assets.