摘要
本文首先建立了一套用以评估销售渠道风险的指标体系,通过建立企业各销售渠道的物元模型,运用物元的可拓性,将销售渠道的建设和管理控制的指标量化,按照统一规范化运算,得出便于比较的优度,从而对各类渠道风险进行排序选择风险最底的渠道。最后,本文以一个算例对评估销售渠道风险模型进行了实证研究。
The article applies matter＇s extension into setting a model of evaluating the risk of distribution channel by quantifying indicators of setting, managing and controling distribution channel , then got priority- degree by standardized calculation, chose low risk channel in term of priority degree. At last , a case was applied to qualify the model.
出处
《山西经济管理干部学院学报》
2005年第4期34-37,共4页
Journal of Shanxi Institute of Economic Management
关键词
销售渠道
可拓学
优度评价
风险优度
Distribution Channel
Extenicsl
Priority - degree Evaluating
Risk Priority Degree
