家用电视机消费文化中的符号性

Symbol in television consumption culture

分析了家用电视机中符号的能指与所指,通过对电视机外观符号系统中的结构符号、色彩与材质符号及品牌符号消费的系统研究,指出现代高清电视机会出现新的设计符号特征并日益被消费者理解接受,电视机品牌符号也将成为消费购买决策的关键所在。

The symbol signifier and the signified of television were analyzed. The television symbol system including structure, color, material and brand symbol consumption were elaborated. It was pointed out that modern high definition television will appear new characteristic of symbol which has been understood and accepted by consumer day by day, and the television brand symbol will become the key of purchase decision to consumer.