包装装饰设计中民俗文化的应用

Research on the application of folk-custom words in package decoration

现代设计领域电脑设计已被广泛应用,但带来的是设计的模式化、程序化和单一化倾向,针对这种现象,以日本、香港、台湾等国家和地区的包装设计风格为例,就如何克服这些弊端,如何从民俗文化、民间艺术中吸取营养,寻找创作灵感等问题进行了探讨。

Computer design has been widely used in modem design, but it presents the tendency of singularity, formality and patterning in designing. The purpose of this article is to find the way to overcome these maipractices by analyzing the package designing style of Japan, Hong Kong and Taiwan. The way to extract nutrition and to seek creation afflatus from folk - custom arts was discussed.