招贴广告印前设计应注意的问题

Question should be concerned in pre-press design of the posters

从招贴广告的特点出发,探讨了印前设计中对标志图形的应用,专色的使用,渐变效果、特技效果的应用,图像、文字的处理等方面应注意的一些问题。使招贴广告的色彩在视觉传达上优于图形和文稿,能更真实地再现广告设计者的意图,达到视觉传达的最佳效果。

This article introduced the characteristic of posters and discussed some problems in pre-press design of the posters which should pay attention to, such as the correct application of symbolizing graph, the reasonable use of special color, the application of gradual change effect, stunt effect, picture processing, and word processing. It was suggested to make sure the poster＇s color surpasses the graph, the draft in the visual transmission reappears the real intention of advertisement designer, to achieve the desired effect of the visual transmission.