摘要
介绍了多元化战略的理论和类型,并结合建筑企业,分析了实施多元化战略的动因和风险,总结了建筑企业实施多元化战略的成功要素,提出如何正确的实施多元化战略。
abstract： this article introduces theory and style of diversification strategy, and related to construction enterprise, analyses the cause and risk of implementing diversification strategy, summarizes successful elements that construction enterprises need in .setting up diversification strategy ,brings forward how to put diversification strategy in practice correctly.
出处
《基建优化》
2005年第6期11-13,21,共4页
Optimization of Capital Construction
关键词
多元化
建筑企业
核心竞争力
diversification
construction enterprise
nuclear competition power
