摘要
根据科技期刊的特点,总结了科技期刊广告营销面临的一些困难.在充分认识困难的基础上,找准策略,克服困难,使广告营销更好地为期刊发展服务.
Based on the characteristics of sci-tech periodicals, this paper summarizes the difficulties and problems found in managing advertisements carried with these periodicals, and suggests some countermeasures to the existing problems so as to improve the periodicals' publishing and inhance their popularity.
出处
《宁波大学学报(理工版)》
CAS
2005年第4期555-557,共3页
Journal of Ningbo University:Natural Science and Engineering Edition
关键词
科技期刊
广告营销
困难
策略
sci-tech periodicals
managing advertisement
difficulty
stratagems