科技期刊广告营销的困难和策略

Problems and Solutions in Managing Advertisement of Sci-Tech Periodicals

根据科技期刊的特点,总结了科技期刊广告营销面临的一些困难.在充分认识困难的基础上,找准策略,克服困难,使广告营销更好地为期刊发展服务.

Based on the characteristics of sci-tech periodicals, this paper summarizes the difficulties and problems found in managing advertisements carried with these periodicals, and suggests some countermeasures to the existing problems so as to improve the periodicals＇ publishing and inhance their popularity.