摘要
借助客户关系管理思想,从“细分”和“技术化”的角度,对销售培训的对象、目标和销售培训计划的制定等内容进行了全面细致的阐述。
The article aims to use the ideas of Customer Relationship Management, to expatiate on the objects and goals of sales training and the establishment of its plan in terms of segmentation and technology.
出处
《天津商学院学报》
2006年第1期21-24,52,共5页
Journal of Tianjin University of Commerce
关键词
销售培训
客户关系管理
客户细分
sales training
customer relationship management
customer segmentation
