论钢铁产业政策与钢材贸易企业经营策略的调整

On the policy adjustments of both the iron and steel industry and the iron and steel trade enterprise

分析钢铁产业发展政策的颁布给国内钢材贸易环境带来的深远影响,提出了钢材贸易企业改变赢利模式,建立稳固的用户群体,大力推广新产品,优化营销渠道物流、发展成为加工型贸易商的经营策略.

In view of the profound influence of the new-issued development policies for iron and steel industry on the domestic iron and steel trade environment, a new marketing strategy is proposed to the iron and steel trade enterprises, which includes changing the profit-gaining mode, creating a stable consumer group, popularizing new products in a more cost-effective manner, optimizing marketing channel and logistics, and transforming to a manufacturing and processing type of trader.