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超市交易数据关联规则挖掘的研究

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摘要 数据挖掘已被越来越多的应用于商业之中,作为决策支持之用。提出将关联分析用于超市交易数据,使用Apriori算法寻找频繁项集,进而找到关联规则。给出了关联规则的核心知识,并收集了一些实际的超市POS机交易数据进行挖掘,得出了许多有益的结论,对超市经营者如何采取措施提高销售额起到一定的指导作用。
作者 陈鑫
出处 《福建电脑》 2006年第3期96-97,共2页 Journal of Fujian Computer
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