激活创造力——谈如何在综合性院校教授平面广告设计

Activating the Studentsi-Creativities: On How to Teach Plane Ad Design in the University

要在综合性院校成功教授平面广告设计,将文科或术科背景的团队带到不平凡的专业高度,必须充分利用本校条件和社会资源、结合设计教学要求激活学生的创造力、树立自信心。如何激发创造力、帮助学生迅速将知识转化成专业能力,实现教学理想是本文关注的重点。

Teaching plane ad design in the university and leading the students to a professional level should take full advantage of the conditions of onei-s ownuniversity and social resources combined with the activation of their creativities and confidence. On how to activate the studentsi-creativities and confidence and to help them transform the knowledge to professional skill and realize the teaching ideas are the focuses of the thesis.