摘要
广告既涉及到心理学,又关系到语言学,文章从这两个角度切入,结合广告实例探讨了广告语言运用中的一些普遍规律及相关技巧,认为广告语言应契合民族文化心理,顺应受众的接受心理,尊重受众人格,防止逆反心理的产生。
This paper studies some universal regulars and skill techniques from the angles of psychology and linguistic. The conclusion is that advertisement language must conform to national culture psychology, must accord with public＇s receive capability and must respect human dignity without resentment.
出处
《武汉化工学院学报》
2005年第6期52-55,共4页
Journal of Wuhan Institute of Chemical Technology
关键词
广告语言
民族文化心理
受众心理
advertisement language
national culture psychology
public＇ s receive psychology
