商标品牌翻译方法初探

On brand translation method

商标翻译属于商业翻译范畴,不同于一般的学术翻译而有自己独特的方法,标准和原则。其翻译方法不拘一格。文章收集大量例证,就一些典型商标翻译佳作实例,探究进口商标翻译行之有效的方法。

Brand translation is a kind of commercial translation. It differs from traditional academic translation and has its own principles, standards and methods. Brand translation methods may vary with certain environment. The author tries to explore into the effective ways of it through many carefully collected examples.