智能“旅游电子超市”系统的研究与设计

Research and Design of Intelligent "Electronic Supermarket of Tour"System

针对旅游行业的特点,提出一种智能"旅游电子超市"系统的设计方案,重点阐述了个性化服务系统设计和电子支付系统设计。在个性化服务系统中,通过分析客户的注册信息和浏览模式,描述了利用数据挖掘技术对旅游资源库进行挖掘的过程.此过程通过利用Apriori算法产生关联规则,形成的频繁项集以个性化旅游服务商品的形式展示给用户。最后,针对在线支付提出了一个电子支付模型,更有效的给用户提供了便利。

Aimed at the travel industry＂ s characteristic, a intelligent ＂electronic supermarket of tour＂ system design is proposed ,especially the design of personalized service system and electronic payment system. Through analyzing the customer＇ s registered information and browsing mode, the personalized service system described the process of digging travel resources which used data mining techniques. The process produced the related rules through utilizing Apriori algorithm, and formed the frequent item set which shown to the customer in the form of individualized travel service. The system proposed a electronic payment mode aiming to paying on line finally, in conclusion, the more effective facility was provided for customers.