摘要
本文运用文献资料法对广东高校体育赛事赞助的可行性进行了论述,分析认为广东高校体育赛事赞助具备良好的外部环境条件,是企业市场营销形势的需要,能达到企业赞助营销的目的,因此具有可行性.
Based on the archives and documents, this thesis has a discussion on the risibility of patronage for university sports games in Guangdong Prov. by analysing their external conditions and market demands. According to the author, the patronage purpose can be rearched.
出处
《广东技术师范学院学报》
2005年第6期96-98,共3页
Journal of Guangdong Polytechnic Normal University
关键词
广东高校
体育赛事
赞助
可行性
colleges and universities of Guangdong
sports game
patronage
risibility
