新形势下福建对台旅游发展的SWOT分析及战略对策

SWOT Analysis and Strategical Countermeasures of Developing Taiwan-oriented tourism in Fujian

福建是台胞赴大陆旅游的主要目的地之一,福建省发展对台旅游具有重要的经济、文化和政治意义。随着形势的不断变化,福建对台旅游发展中出现了新的机遇,也面临着新的挑战,可谓优势与劣势、挑战与机遇并存。在上述背景下,从促进福建对台旅游的角度,对福建对台旅游发展的战略措施进行初步探讨,以期在新形势下将劣势转化为优势,将挑战转化为机遇,加快福建对台旅游发展步伐。

As one of the main destinations that Taiwan fellowmen travel to the mainland, Fujian＇s development of tourism for Taiwan＇s tourists has significant meanings in cross strait economy, culture and politics. With the change of situations, Fujian＇s development of taiwan-oriented tourism is facing new opportunities and chanlleges. Furthermore, the article probes into the strategical measures of developing Taiwan-oriented tourism in Fujian, in order to turn the weaknesses into the strengths and change the chanllenges into opportunities under new situations.