试论我国奖励旅游市场开发——从奖励旅游的内部特征出发

Study on the Development of Incentive Tourism Market——From the Characters of Incentive Tourism

分析了奖励旅游在市场功能、市场行为主体和市场运作等方面的内在特征,并以此为基础,从市场开发目标、市场选择、促销、奖励旅游参与方的各自职责,奖励旅游的运作模式、产品打造等多角度探讨了我国奖励旅游市场开发的措施,辨析了奖励旅游认识上的误区。

This article analyzes the characters of the Incentive Tourism directly, and thinks： the Incentive Tourism is one kind of manageable methods; the personal spare time and the disposable income are not the decisive factors for people; the buyer and the consumer are different groups; the buyer, consumer and the travel company affect the operating of Incentive Tourism together. Based on those opinions, this article probes into the measures of developing the Incentive Tourism Market.