摘要
随着旅游消费需求日趋个性化,团队旅游的规模下降,如何协调生产效率和运营效果是当前中小旅行社面临的严峻挑战。通过深入分析这一矛盾,提出了以动态联盟为基础的将散客和团队结合运作的旅游汇流模型。最后,对中小旅行社动态联盟的组织形式进行了相关论述。
It has been a challenge for service enterprises to balance production efficiency and operation result. As tourism demands become more diversified, now the challenge is more serious for the small and medium-sized travel agents. In order to solve this contradiction, this article divides it into three smaller ones. Then the converging model of tourism demands is put forward . The model is based on information technology and guided by mutual benefit ideology. To fully exert this model, the use of ally of virtual enterprises is discussed at last.
出处
《桂林旅游高等专科学校学报》
2006年第1期89-92,共4页
Journal of Guilin Institute of Tourism
关键词
中小旅行社
旅游需求汇流
动态联盟
small and medium-sized travel agencies
ally of virtual enterprises
convergence of tourism demands