政府与市场合作:旅游目的地营销系统的最佳运营模式

Cooperative Management between Government and Enterprise: the Best Operating Pattern of TDMS

旅游目的地营销系统是一种新兴的旅游营销模式,目前已得到国内外的广泛关注和应用,但对它的研究主要集中在系统开发建设方面,而对系统运营则较少涉及。以此为出发点,从运营角度对其进行初步分析论证,提出“政府与企业合作经营是国内旅游目的地营销系统的最佳运营模式”。

Tourism Destination Marketing System （TDMS） is a new kind of tourism marketing pattern that appears in Information Society. It has been paid great attention to and has been widely applied at home and abroad. At present, the researches on it mainly focus on the construction of it; few are related to its practical operation. These just provide a start for this paper, The paper inspects TDMS from the viewpoint of operation, And it is supposed that cooperative management by the government and the enterprise is the inevitable choice for the existence and development of TDMS.