秦兵马俑游客体验的ASEB分析

Based on the Method of ASEB for Tourist Experience in Qin's Terra-Cotta

以A SEB法对世界文化遗产秦兵马俑的游客体验进行分析,得出了其游客体验水平低的劣势和市场需求多样化威胁的结论,而忽视游客体验提升和文化价值开发薄弱是导致这种现象的根本原因。在此基础上,提出积极提升游客体验水平和加快秦兵马俑文化内涵研究和开发两大具体对策。

The conclusion of weaknesses in tourist experience and threats in diversification of the market demand are got based on the analyses for tourist experience in Qin＇s Terra-cotta with ASEB, tourist experience is ignored and weakness with development of culture value are the main reason. Based on this, two concrete countermeasures are put forward to, such as tourist experience is improved actively and exploitation of culture value is accelerated in Qin＇s Terra-cotta.