论桂林的德国入境旅游市场

Guilin German Travel Market Demand Feature and Market Development

德国是桂林的主要客源国之一,在桂林旅游市场上占有重要地位。德国游客以中老年居多,他们到桂林旅游以观光为主,并且注重自然环境,热爱自然,关注中国人的日常生活。要进一步开发德国市场,应针对德国旅游市场需求,多层次、全方位地宣传桂林,树立大桂林旅游形象,进一步细分市场,加强国际合作,努力培养旅游高级人才。

Germany is one of the major countries of passenger sources on the Guilin travel market, possess important position. German middle-aged visitors or visitors of senior citizens are the majority on the market. They come to Guilin mainly for sightseeing. They emphasize natural environment and hope to pay attention to the daily life of the Chinese. To develop German market further, should aim at German travel market demand, propagate Guilin all directionally, set up Guilin travel image, divide into market further carefully, strengthen international cooperation, train travel high grade talent with great efforts.