我国企业网络营销存在问题及对策分析

The Analysis Concerning the Problems Existing in the Network Marketing of China's Enterprise and the Measures to Such Problems

网络营销是企业市场营销的新形式,是企业发展网络经济的关键。网络营销作为21世纪网络经济的核心,目前在我国企业的运用中仍存在一定的问题。主要分析了我国企业网络营销存在的主要问题,并在此基础上提出了相应的解决对策。

The network marketing , a new form of the enterprise＇s marketing , is the key for the enterprise to develop the network economy. Being the core of the 21st century＇s network economy, the marketing still has some problems in China＇ s enterprise. This paper is mainly about the analysis of these problems. Moreover, some relative measures are given based on such analysis.