客户关系管理及数据挖掘在其中的应用研究

Research of CRM and the Application in CRM with Data Mining

介绍了客户关系管理及数据挖掘的基本概念,针对企业在客户关系管理中难以从海量数据中抽取有价值信息的问题,分析了数据挖掘技术在客户关系管理的一些领域中的应用。

The paper introduces the concept of customer relationship management and data mining. It is difficult to attract the valuable information from vast data. The paper analyses the supply of the data mining in the customer relationship management.