连锁经营与配送的市场业态浅析

Simple Explanation the Marketing Pattern of the Chain Management and Logistics Distribution

本文针对连锁经营信息化和规模化的特征,通过对连锁经营的经营形式和组织形态的分析,从我国连锁经营与配送的市场模式入手,介绍了目前我国连锁业配送模式的几种主要形式及连锁经营应如何通过大规模的采购和销售网络,合理配置流通要素,以达到规模效应,实现社会化大生产的现代流通的目的。

Starting with the marketing pattern of the chain-like management and distribution in China.being directed against the features of the vast information and wide scope of the chain-like management,through the analysis of the formation of the management and organization,this article introduces the main kinds of distribution patterns proceeding in this fiele of our country,also,the method to build up the wide scope of the chain-like management purchsing and selling network,to aim at the modern logistics socialization vast production.