来华美国旅游者旅游偏好的实证研究

A study on tourism preference of American tourists to China

目的通过分析旅华美国游客的旅游偏好行为,为中国开拓与巩固美国客源市场提供科学依据。方法利用市场调查、实证分析、数理分析方法,以项目组2004年7至8月,在中国6个旅游热点城市美国旅游者的市场调查资料为基础来进行分析研究。结果揭示了来华美国游客对旅游产品、旅游方式、住宿选择方式、饮食方式、旅游商品、旅游娱乐项目的偏好规律。结论美国游客的旅游偏好具有较强的规律性,表现为追求文化异质性较强的旅游产品、喜爱参与性强、刺激性大的旅游项目等。

Aim To analyses American visitors＇ tourism preferences for further improving and exploring visiting-China market of the U. S. Methods Basted on a thorough investigation into tourism market on American visitors to China during July and August in 2004 in six hot cities, make market research, empirical research and mathematical analysis. Results There are rules of American visitors＇ tourism preferences： they pursue tourism products of different cultures; they like to choose tourism project characterized by participation and stimulation, etc. Conclusion The American visitors＇ tourism preferences were selected, such as tourism transportion, lodging, products, food and drink, shopping and entertainment.