教育营销:现代社会营销观念的具体体现

Education Marketing:the Embodiment of Modern Society Marketing Conception

消费者教育可以在一定程度上克服由于信息不对称给企业营销带来的信息传播障碍,往往成为引发需求、培育市场的关键,是企业一项十分有效的竞争利器。企业要把消费者教育作为长期战略,贯穿于企业营销的全过程,要正确处理消费者教育与营销技巧的关系,不断探索创新,实现消费者利益、企业价值和社会效果的和谐统一。

Consumer education can overcome communication obstacle to business marketing on account of information asymmetry to a certain extent. It has became a potent competition edge tool to be key to arouse demand and cultivate market. Business firms should make consumer education as long-term strategy run through whole marketing course, and exactly deal with the relationship of consumer education and marketing technique, aim at the harmonious unification of consumer＇s benefits, business value and social effect through ceaseless research and innovation.