齐齐哈尔市旅游品牌建设探析

A Research on the Brand Design of Qiqihar Tourism

齐齐哈尔市旅游资源十分丰富,但由于种种原因,没能形成自己的旅游品牌。如何加快齐齐哈尔旅游业的发展,建立起知名的旅游品牌则成为摆在齐齐哈尔市建设者面前的一个重要问题。如今齐齐哈尔市在城市定位、城市营销观念以及旅游项目打造等方面均存在着一些问题,因此必须建立起城市营销观念,确定明确的城市定位,从而加快齐齐哈尔市旅游品牌建设。

Qiqihar is rich in tourism resources, hut as a result of all sorts of reasons, it has not been able to form its own tourism name brand. How to speed up the tourism development and establish the well -known traveling brand has been an important question to the city constructors. Now, there are some problems on the city marketing positioning, the tourism project and so on, therefore the city marketing idea must be established to determine the explicit city positioning in the market, thus to speed up the Qiqihar traveling name brand construction.