基于价值链的对外承包企业本土化经营策略

Localization strategy of overseas contracting enterprise based-on value chain

从对外承包工程企业价值链及价值系统的角度,就其如何展开本土化经营问题进行了深入理论分析,指出在经济全球化背景下,对外承包工程企业在国际化经营过程中,只有采取适应当地的本土化经营策略,才能发挥自身的优势和积累技术能力,获得可持续发展.

From the angle of value chain and value system, this paper has deeply analyzed how to implement localizing strategy by an overseas contracting enterprise and point out that in economic globalization, the enterprises have to adopt the localizing strategy to bring its strength into play, cumulate technical ability and gain the sustainable development.