乡村旅游研究综述

乡村旅游作为一种既古老又新颖的活动方式,受到了国内外专家学者的关注。本文在介绍和分析国内外乡村旅游发展的基础上,将乡村旅游的理论研究从概念内涵、经济、产品、开发、市场营销等方面进行了总结,并比较分析了国内外研究的区别,最后对乡村旅游的发展趋势和研究方向进行了展望。

Experts are increasingly rural tourism which is both a traditional and original pattern of tourism. On the base of rural tourism development, this article made a conclusion from some aspects： definition, economy, product, planning, market promotion and so on. Then it compares the study between overseas and domestic, predicts the trend of rural tourism development and the direction of research.