摘要
白酒“赢销旺季”的方法有:巧促销,抢占市场终端;创新渠道,深度分销;实施创新战略;进行内部营销等。白酒企业要“赢销旺季”,关键在于创新,从产品、促销、渠道和企业内部等方面实施创新战略,进行精耕市场、深度分销、优化渠道、抢占终端,通过促销活动和终端促销不断提升产品的影响力,有效赢取白酒旺季市场的畅销。
Successful liquor sale in busy season could be achieved by the following approaches： intelligent sales promotion to seize more market share; innovative marketing channels for deep-going distribution; and practice of innovative marketing strategies and internal marketing etc. All the approaches focused on innovation, which meant the innovation in product, promotion, marketing channels, and enterprise etc. to enhance product influence and to realize successful liquor sale in busy season. （Tran. by YUE Yang）
出处
《酿酒科技》
北大核心
2006年第3期108-110,共3页
Liquor-Making Science & Technology
关键词
白酒
市场研究
赢销
旺季
liquor
market research
marketing
busy season
