品牌忠诚度研究

随着市场经济的发展,企业间的竞争越来越激烈,同类产品之间的差别也越来越小。所以,顾客也开始了解品牌的概念,品牌管理开始成为提高企业间竞争力的重要工具。品牌忠诚度关系到企业的未来,企业建设品牌必须注意到品牌忠诚度的建设。所以,加强对品牌忠诚度的研究是十分必要的。

With the development of the marketing economy, the competition among enterprises is more violent, and the difference of the same kind of products is diminished. As a result, consumers get to know the brand conception. Brand management starts to be an important tool for improving the enterprise＇ s competition . As brand loyalty is the headspring of the enterprise＇ s fortune, enterprises those want to establish brand must pay attention to the brand loyalty.