奥运报道受众需求调查及对我国媒体的启示

An Investigation on the Needs of Audience for Reports of the Olympic Games and Its Revelation to Chinese media

本文运用问卷调查法对全国6座城市的2400名受众的奥运报道收视(收听、阅读)习惯进行了调查,分析了国内受众对奥运报道的需求特点。针对调查分析的结论,通过专家访谈和查阅文献,结合各类媒体的优劣势分析,文章提出了我国媒体如何根据受众需求特点做好2008年奥运报道的具体建议。

The author of this paper analyses the characteristics of audience＇s needs for the reports of Olympic Games by assessing the results of the questionnaires given out in six cities in China to 2400 audiences regarding their habits of picking up programs or readings of reports of Olympic Games. By means of interviews with experts and literature reviews ,in combination with the conclusion obtained from the research and an analysis of the advantages and disadvantages of various forms of media, the author offers some specific suggestions of how the media in China should make the reports for the 2008 Olympic Games according to the characteristics of the needs of audience.