注意力经济下的版权出口对策

New Strategy for the Publishing Industry in China in the Age of Eye-catching Economy

“注意力经济”成为21世纪效益最好的流通发展模式。注意力经济的基本理念和思想对于版权贸易尤其是出口工作有着很大的借鉴。文章认为重视出版物视觉表现形式,采取英文目录和简介的方法可以在一定程度上吸引国际出版对我国图书版权的注意力,对于国际书展这样的大舞台更是不容忽视,它是抓眼球的重要机遇。文章提出在信息时代的今天,网络对于版权贸易也起着重要作用。

In the beginning of the 21^st century, the eye-catching economy, which is mainly based on the design aspect of business, has become phenomenal as a development model. It appUes, especially well, to the publishing industry and export of such products. This paper pays much attention to the visual presentation of publications and suggests that English catalogues and brief introduction are introduced to attract foreign prospective purchasers. This model is particularly suitable for international book fairs and internet communication in this information age.