信息商品的价格歧视定价策略研究

Pricing Discrimination Tactics Research of Information Goods

在分析信息商品高固定成本、低边际成本等相关特征的基础上,全面探讨在信息商品市场中传统价格形成机制失灵的情况下,价格歧视定价策略的必要性及形成原因,论述信息商品价格歧视定价的理论依据,并在此基础上提出信息商品价格歧视定价的几种具体制定策略。

By analyzing the general characteristics of information goods such as high fixed cost, low marginal cost, this paper roundly discusses the formation reasons of the pricing discrimination in the market of the information goods, which has grown unhealthily in traditional failure price formation mechanism. It also probes into the theoretical foundation of discrimination pricing tactics of information goods. At last, based on the analysis, it brings forward some concrete tactics of the policy formulation of the pricing discrimination in the product market of the information products.