网络营销中的决策分析

Decision Analysis In Network Marketing

从市场营销中的4P理论出发,分析了产品、价格、渠道、促销这四个重要因素在网络营销中的特点,并从这四个方面说明企业在进行网络营销决策时应注重哪些问题,以完成从传统营销到网络营销理念和实战上的转变,最终实现良好的经济效益。

This text sets out from 4P theory in the marketing, analyses the characteristics of produce, price, place, promotion in e - marketing, then tells from these four respects which questions enterprises should pay attention to while carrying on e- marketing, in other words, how to finish the transition from traditional marketing to e - marketing in idea and actual combat and realize good economic benefits finally.