浅谈新概念包装设计

Discussion about the New Conception Packaging Design

随着信息化社会的来临,商业社会竞争日益激烈,人性化设计、绿色设计的趋势使包装设计超越了其原始的“容纳”、“装饰”概念,使包装的形式与功能、材料与工艺等诸多方面都面临新的考验,进而避免“垃圾设计”的产生。好的包装,本身就是最好的公关,可以自我行销,兼具广告功能,是品牌沟通的第一印象。

With the arrival of the information society, the competition in the business society is fierce day by day. The trend of humanization design and green design make the package design surmount its primitive ＂holding＂,＂decorating ＂concept, and makes a great deal of aspects, such as the package＇ s form and function, material and craft, face the new experiments. This avoids the birth of ＂rubbish design＂. Good packaging itself is the best public rclations. It can promote itself and also have an advertising function. In a whole, it is the first impression in the brand communication.