体育赛事电视转播权市场开发历程及面临的问题初探

The Athletics Game Television Transmission Develops the Process and Faces with the Market the Problem Beginning Explores

通过对国内、外重大体育赛事电视转播权市场开发过程的详细阐述,研究其所带来的经济效益。并对电视转播权面临的问题进行了研究。

Passed to developed to the local and important athletics game television transmission power maret each detailed expatiate, study its an economic porformance for bringing, and pass the research to face the some problem to television transmission power, anticipating the 2008 Olympic game, what we should do now.