非货币效用及其对于汽车消费市场的影响

The Impact of Non-monetary Effect on the Automobile Market

运用双边拍卖模型,讨论了汽车消费市场消费者发生购买行为时的非货币效用问题,这一因素使汽车消费市场上的买方能够承受相对较高的成交价格,利用同质产品的公示价格和讨价还价机制,促使非货币效用对消费者产生影响。

This thesis focuses on the non-monetary effect of the consumer purchasing behavior in the automobile market. It also explains a special marketing campaign by using differential pricing for the same model of automobiles.