摘要
本文从研究电子商务临界交易期内影响网络客户交易决策的正性与负性因素入手,初步建立了电子商务临界交易决策行为预测模型,并以国内某大型在线图书销售网站为例,通过问卷调查对交易决策行为预测模型进行了实证研究,验证了相关的假设。
Begin with the research of positive and negative factors that influence the critical trade-off decision of e-commerce, this paper builds up an elementary predicting model of critical trade-off decision of e-commerce, under making use of the data of a famous online bookstore, we finished the demonstration research, and the result validates our suppose.
出处
《管理工程学报》
CSSCI
2006年第1期94-98,共5页
Journal of Industrial Engineering and Engineering Management
基金
国家自然科学基金资助项目(70271058)
陕西省自然科学基金资助项目(2002G01)
关键词
电子商务
临界交易
决策
预测
e-commerce
critical trade-off
decision
prediction
