绿色供应链管理:现代企业的新战略模式

Green Supply Chain Management: a New Strategy for the Modern Enterprise

绿色供应链管理是现代企业发展的新战略模式。绿色供应链管理基本思想在于:充分考虑环境问题、循环运作模式、并行工程理念以及充分应用现代网络技术等四个方面。绿色设计、绿色材料、绿色生产、绿色包装、绿色营销、绿色消费和绿色回收构成绿色供应链管理模式的主要内容。现代企业实施绿色供应链管理战略模式,应从制定相应的导向性政策法规、确立绿色供应链管理的战略地位、重组绿色供应链管理需要的业务流程、重塑绿色供应链企业间的相互关系和设计绿色供应链管理环境绩效评价指标等途径措施入手。

Green supply chain management （GSCM） is a new strategy for the modern enterprise. The idea of GSCM lies in such four aspects： the consideration of environment problems, the cycle model, the idea of concurrent engineering and the fully usage of modern network technology. Moreover, green design, green material, green production, green packing, green marketing, green consumption and green recycle form the major structure of GSCM. The modern enterprise must take the approaches; to construct guiding policies and laws, to establish the strategic status of those policies, to reconstruct the business flow of GSCM and so on,